IKEA Flatpacks Copenhagen

IKEA Copenhagen has faced the challenge that many people perceive the store as a showroom, where you can’t take the larger items home with you. As a result, many customers still travelled to Taastrup or Gentofte when looking for a bookcase or a sofa. To change that, IKEA Copenhagen expanded its warehouse capacity, making a much larger part of the assortment available to take home immediately. We marked the occasion with a campaign that “flatpacked” Copenhagen. Leaving no doubt that the big items are now in stock too.