The Finger Mittens

Jägermeister has always been served at -18°C. But as more people began drinking the iconic bitter at room temperature, the ice-cold serving ritual came under pressure. So we created Fingerluffen - small knitted mittens that make it possible to hold the freezing shots without numbing your fingers. A woolly reminder that Jägermeister should always be enjoyed ice cold. The mittens were placed in selected bars across Denmark. Right where Jägermeister is served.